NeoCon 2014 is finally upon us! On Sunday Haworth hosted a group of dealers and members for developmental sessions, then took the group of excited NeoConers to Chicago’s iconic Merchandise Mart for showroom orientation. Here are a few observations from our time in the Mart.
Haworth’s showroom is marked by a residential atmosphere, marrying clean and crisp aesthetics with a homey feel. From beautiful leather lounge seating to collaborative booth pieces, the showroom highlights unique spaces where teams can comfortably work together. The overall aesthetic of the showroom is reminiscent of a polished southwestern dwelling; burnt orange, muted sky blue, and Haworth’s iconic red hues are displayed throughout the area. For the eager tech-savvy conference goer, Haworth displays its interactive Bluescape technology for live experimentation. Across the hall from Haworth is a brand new space featuring Haworth Health Environment’s (HHE) product. Haworth’s group attended a ribbon cutting for HHE, toasting to the manufacturer’s strides in the healthcare industry.
The Interphase team looks forward to seeing more showrooms and connecting with vendor partners on Monday and Tuesday. Stay tuned for more updates! Facebook: Interphase Interiors, Twitter: @InterphaseGR, Instagram: @interphaseinteriors
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